The ABC News
Unify, Multiply, Diversify
Officer Applications Open Now and Closing Soon
The entire e-board will be open this coming fall. We are now excepting applications for every position. The positions include: President, Vice President, Secretary, Treasurer and PR Chair. Click on the image above or click here to fill out your application today!
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All applications are due March 4, 2020 by 11:59 pm.
Created by media coordinators Tre Steptoe and Amaya Lynch
New Year, New Look, Same Mission
The objective of the Association of Black Communicators (ABC) is to promote the advancement of minorities in the mass communication field. To strengthen the ties among African American communication specialists through service, scholarship, and mentorship. To provide an outlook on resources and professional development within the Manship School of Mass Communication.
Our New Advisor
Sheryl Kennedy Haydel, Ph.D., APR is an award-winning public relations practitioner and scholar. Haydel’s communications career spans 25 years, including working in print journalism and higher education. She is a social media enthusiast and most recently served as the director of Communications and Marketing at Dillard University where Haydel led one of the most successful branding and public relations campaigns to celebrate the historically black institution’s sesquicentennial.
The multi-pronged campaign Haydel designed as well as implemented garnered national attention from media organizations and reinvigorated the University’s brand among alumni networks, donors and existing and potential students. The $250,000 awareness campaign included paid and earned media including billboards, ads on the city’s regional transit authority bus fleet, television commercials during prime-time slots throughout national programming, radio spots, an innovative social media campaign, a media tour
showcasing Dillard experts and the launch of a University app followed by serving as a co-leader in the planning and execution of the signature sesquicentennial gala featuring Grammy-award winning artist Patti LaBelle. This fall, Haydel headed back to the Academy. She is now an assistant professor of public relations at Louisiana State University’s Manship School of Mass Communication where she holds the G. Lee Griffin Professorship.
Haydel’s storytelling ability is rooted in her time as a newspaper reporter, where she began her career with the Atlanta Journal-Constitution, then went on to the Austin American-Statesman (Austin, Texas), The Chicago Tribune, The Detroit News, and Detroit Free Press. She covered many topics including education, crime and business.
She earned a bachelor’s degree in journalism from Clark Atlanta University and throughout her professional career, has remained committed to continuous education. Haydel was an inaugural Chips Quinn Scholar, a prestigious program that promotes diversity in the newsroom. She also earned degrees from the University of Maryland-College Park (M.A. in Public Affairs Reporting), University of Wisconsin-Madison (MBA, with a concentration in Marketing) and the University of Southern Mississippi in Hattiesburg (Ph.D., in Mass Communication and Journalism with a concentration in Public Relations). In each place, Haydel earned coveted academic designations such as the Consortium of Graduate Study in Management Fellowship, the Dr. Gene Wiggins Research Scholarship and USM Graduate Assistant of the Year.
In addition, Haydel is a journalism historian whose research focuses on the HBCU student-run press. Specifically, she explores how students at Black colleges used the pages of their student-run newspapers to discuss race, politics and community building during the first half of the twentieth century. Her scholarship has earned awards from the American Journalism Historians Association (AJHA), a premier group of researchers dedicated to expanding how mass communications has played a pivotal role in society.
As an educator, Haydel has taught at Delgado Community College, Southern University at New Orleans, University of Southern Mississippi, Tulane University and Xavier University of Louisiana, where she most recently was an assistant professor in the Communications/Mass Communications departments from 2008 to 2017.
In 2016, Haydel was recognized by the New Orleans Chapter of Public Relations Society of America (PRSA) as a top educator and, in 2017, for leading a team of students to plan and execute an award-winning social media campaign. Then, in 2018, she received an Award of Merit from the chapter for Dillard University’s “One Success Story After Another” campaign, which spotlighted how alumni went on to successful careers after graduation.
Haydel is a dedicated member of First Grace United Methodist Church and holds leadership roles in the Children and Youth Ministry and the Staff Parish Relations Committee. Her dedication to youth development is evident in Haydel’s work as the director of the National Association of Black Journalists (NABJ) High School Journalism Program (JSHOP), an annual boot camp that attracts students from across the country and exposes them to careers in the industry. Haydel has been a leader of this program since 2012. She is married with two children.
Introducing the 2019 ABC Execs
We are happy to introduce the new acting executive board for ABC.
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Justin Franklin now resides as President over the organization. He is a sophomore Mass Communication student concentrating on Political Communications. To read more about Justin Franklin, see his full bio click here.
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Alaysia Johnson is the acting Vice President of the ABC executive board. Johnson is a Political Communications major and serves as the Chair of the committee of Student Life, Diversity and Community outreach. Read more about Alaysia here.
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Mahogani Counts is the acting Treasurer for ABC. Counts is also an active member within the Student Activities Board and Volunteer LSU. See more about Mahogani Counts' activities here.
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Listed left to right: Tre Steptoe III (PR Co-Chair), Mahogani Counts (Treasurer), Alaysia Johnson (Vice President), Amaya Lynch (PR Co-Chair) and Justin Franklin (President).
Charles Steptoe III is one of the two PR Chairs on the ABC executive board. Steptoe is a Mass Communication student working at Tiger TV as a student reporter. For his full bio, click here.
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Amaya Lynch is the second of the two PR Chairs serving on the
ABC executive board. Lynch is a junior Mass Communication major with a focus in Public Relations. Read more about Amaya Lynch here.
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The new executive board will continue to uphold the values of the Association of Black Communicators.